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selling proposition

См. также в других словарях:

  • Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… …   Wikipedia

  • Unique Selling Proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • Unique selling proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • unique selling proposition — uˌnique ˈselling propoˌsition noun [countable] MARKETING another name for unique selling point * * * unique selling proposition UK US noun [C, usually singular] MARKETING ► UNIQUE SELLING POINT(Cf. ↑ …   Financial and business terms

  • proposition — prop‧o‧si‧tion [ˌprɒpəˈzɪʆn ǁ ˌprɑː ] noun [countable] 1. COMMERCE a business idea, offer, or suggestion, for example a possible business deal: • I ll consider your proposition and let you know my decision next week. • We have a proposition to… …   Financial and business terms

  • Unique Selling Proposition (USP) — Unique Value Proposition; einzigartiges Verkaufsversprechen bei der Positionierung einer Leistung. Der USP soll durch Herausstellen eines einzigartigen Nutzens das eigene Produkt von den Konkurrenzprodukten abheben und den Konsumenten zum Kauf… …   Lexikon der Economics

  • emotional selling proposition — ESP The unique associations established by consumers with particular products. Many car marques evoke an emotional response that ensures their continual success, even though other makers offer superior performance at the same price …   Big dictionary of business and management

  • unique selling proposition — USP A product benefit that can be regarded as unique and therefore can be used in advertising to differentiate it from the competition. The concept is not now as popular as it was as not every product can have a USP …   Big dictionary of business and management

  • Proposition Joe — Joseph Stewart First appearance Game Day (episode 1.09) Last appearance Transitions (episode 5.04) Created by …   Wikipedia

  • proposition selling —    the use of misleading hypotheses to confuse a buyer    The commercial use of leading questions:     His technique is old style American proposition selling . The salesman puts forward a series of numbskull propositions with which you have no… …   How not to say what you mean: A dictionary of euphemisms

  • unique selling point — /ju:ˌni:k selɪŋ pɔɪnt/, unique selling proposition /ju:ˌni:k selɪŋ prɒpəˌzɪʃ(ə)n/ noun a special quality of a product which makes it different from other goods and is used as a key theme in advertising ● A five year guarantee is a USP for this… …   Marketing dictionary in english

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